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Trento: Course for Commercial Agent

Aims

Aim of the course is to convey the fundamental strategic and operational Marketing, illustrating effective sales techniques to promote a product or service. The purpose of the training is to create a professional figure that has capacity for communication and negotiation with the customer, and it can turn any business appointment in a successful sale. The course was structured, in addition to a theoretical part, in a succession of exercises and simulations.

Duration

The course has a total duration of 60 hours divided into 10 incontri da 6 ore ciascuno ed avrà inizio nel mese di gennaio 2016.

Requirements

Be in possession of a diploma.

Program

MODULO 1: Marketing, communication and sales techniques

  • Getting to know the evolution of the market
  • Competition analysis
  • The basics of communication
  • Analysis of sales behaviors
  • The customer profile
  • Sales talks with simulations
  • Negotiation. Simulations
  • Construction plan of argumentation
  • Development of sales arguments
  • Declaration and price management
  • Techniques for overcoming objections
  • The conclusion of the sale

MODULO 2: Office management and phone

  • Telephone communication: peculiarities and principles
  • The management of telephone calls incoming and outgoing
  • Written communication company
  • Organization and characteristics of the labor office and equipment specifications
  • Introduction to privacy legislation

MODULO 3: Organization in the area of ​​sales and management business

  • The organization of the sales area
  • The method of calculation of routes
  • The time management
  • The trade visit “by appointment”: planning and management of the commercial visit “booked” phone / email
  • The trade visit “Cold”: planning and management of the commercial visit “Proactive”
  • Telemarketing: learn to make telephone appointments
  • The Teleselling: the attempted telephone sales and the management of the main objections
  • Direct E-Mail Marketing: how to write an effective email, which is opened and read

MODULO 4: Areas of Application

  • Employment Agencies
  • Business consulting firm
  • Service company

Per maggiori informazioni, contattaci al numero 0464.911325

mori@adr-kairos.it
www.adr-kairos.it